Why Danone lost face to Wahaha in China... even though it was probably legally in the right
One of the most common mistakes in cross-cultural management is believing that contracts mean the same thing everywhere.
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In this space, we share inspiration, tips, and stories that help you get the most out of our services. Whether you're looking for helpful tips, background information, or a behind-the-scenes look: you'll find it all here. We regularly post new articles, so keep an eye on the blog for updates and new insights.
When Governance speaks the language of Culture: the power of alignment between Values and Management
Folk Wisdom: time and self-discipline
Why is Selling so Difficult in France?
When I worked in sales, what struck me most was not how difficult it was to sell.
Why KFC succeeded in China (and others didn’t)
Or what many companies still underestimate: culture is not a detail.
What language conveys — beyond words
In recent days, an episode in Canada has sparked strong reactions.Following a tragic accident, the CEO of Air Canada publicly addressed the situation to express his condolences. His message was delivered mostly in English, with only a brief “bonjour” and “au revoir” in French.
When results are not enough: navigating Polish and French codes of influence
Jacek is a high-potential Polish manager working in a large international corporation deeply shaped by French cultural codes.
Delivering Excellence across cultures: the customer service challenge
When a model meets a culture
8/10 for France: when a good score is not a compliment
On March 16, during a press conference, Donald Trump gave France an 8 out of 10 in reaction to Emmanuel Macron’s position on reopening the Strait of Hormuz.
Cultural roots behind contemporary U.S. dynamics
Recent geopolitical discussions — including the surprising proposal that the United States might purchase Greenland — have sparked strong reactions around the world. For many observers, particularly in Europe, the idea appeared unusual or even shocking.
Aim high — or Stay grounded? Two ways of approaching Franco-German collaboration
The recurring tensions between France and Germany over the Future Combat Air System (FCAS / SCAF) are often described as clashes of industrial or strategic interests.
Efficiency… through the lens of culture
The story takes place during the integration of a German SME — a Mittelstand company — into a large French group.
Time: a universal resource, a deeply cultural perception
I once attended an intercultural management conference in Switzerland, bringing together mainly Swiss and French experts.Everything had been designed with the precision of a Swiss watch… until the mechanism began to slip.